The Benefits Of Google Analytics and Google Advertising For Online Businesses

How do you know when your website is doing well? Sure, the comments and shares on the blog posts are a good indicator. However, if your product or service is regularly selling, it’s assuring to know you’re stable enough to stay afloat.

Will this continue, though? Are you sure your website is performing at maximum capacity? According to Google Analytics Academy, you can have solid proof and a plan to keep your website and business alive.

Once you figure out how to interpret the analytics, it’s a matter of repeating what’s working. Except, not everyone knows how to read those graphs or use Google Advertising when organic ranking methods fail them. You could learn or employ experts such as GOYOU Branding to take care of it for you.

The Benefits Of Google Analytics

When search engine crawlers decide your website isn’t providing value, you will lose website traffic and face a dip in sales. Analytics gives you a clear idea of how to prevent this outcome.

And while there is plenty of paid analytics software, why use any of them when Google’s own exists? It’s free, as are the courses provided by the company, such as Google Analytics for Beginners and Advanced Google Analytics.

The Google Analytics benefits far outweigh that of any other software. These include:

• Letting you create goals for your business and track how close you’re to achieving them.

• Shows statistics for highly viewed blog posts so you can tweak them to keep the traffic oncoming. Gives you ideas for similar posts through performance reports.

• Let's you know which social media site is driving the majority of your traffic to focus on it.

• Provides information on audience demographic, device, and location.

• Points out what’s causing the bounce rate on your website so you can correct the mistakes.

• Internal user search report to know why your website is attractive to the customers.

• Easy integration with other tools such as Google Adwords, allows you to keep track of Google advertising campaigns.

Benefits Of Google Advertisement

Unlike the free benefits of Google Analytics, Google advertising costs can be hefty. Yet, the Google advertising revenue is well worth it, provided you craft the correct ad copy to get the customers interested. Furthermore, once customers reach your website, a good portion of them is likely to stay and make a purchase, thus making up for the initial cost.

This is why website owners still use Google’s advertising agency- Adwords. The benefits are too hard to ignore. It includes:

• Bypass the restrictions of SEO and rank on any keywords you please.

• Four billion users of Google by 2019 statistics make for a vast pool to target.

• Targets people who’re looking for your product or service, unlike social media, where it can be random users.

• Start and end campaigns without any grandeur.

• Low cost on keywords along with a budget limit, so you don’t go over it.

• Google Analytics will show you the result with easy-to-read reports.

Final Thoughts

Comprehending Google Analytics reports or running a successful ad campaign isn’t easy, despite the training provided by Google. If you find yourself still at a loss after taking the courses or struggling with the perfect creative ad copy, GoYou Branding is here to help.

We promise you the revenue will tide our payment over. So, for any confusion, have a cup of coffee with us, and let’s sit down to discuss the prospects.

How Website Builders Help With Website Creation For Businesses

How Website Builders Helps With Website Creation For Businesses

It’s unwise to run a business in the digital age without a website. Relying on Facebook and Instagram pages while not having a website of your own diminishes your credibility in your target audience’s eyes. It’s also a vital tool in building your organization’s brand, a way to reach new customers, and sell products without cutting the profit to a third party.

To build a website, you can either use a website builder or avail of website creation services such as GOYOU Branding. If you decide to do it on your own, Wix, Squarespace, etc., are making constant upgrades to simplify the process as much as possible.

How Website Builders Are Useful For Website Creation

Back in the day, creating a website would mean having intimate knowledge of FTP, HTML, and a bunch of other technical know-how. While it’s still better to let a website creation agency take care of the process, it’s no longer necessary. However, a faster, better customized, and programmed website is a given if you let an agency be in charge.

Still, website creation software such as WordPress provides many professional options now. For example, instead of relying on Spotify to host your music, you can create your website where people subscribe to the membership through these services.

Registering A Domain

The first step of building a website is to purchase an address. Depending on the hosting service, the domain might come free, but the web hosting would cost you. Some allow you to use the domain belonging to the website building service, such as thenameofyourbusiness.wordpress.org.

If you are willing to pay or go along with hosting plus domain combinations, you can have a web address entirely your own. Usually, the last part of the address would be .com or .org and so on. For localization, the previous part can be the code of the country, such as .ca for Canada.

Website Builder

The most popular website builders happen to be Wix, WordPress, and Squarespace. However, there are equally famous if lesser-used ones like GoDaddy, Domain.com, and Hubspot.

These builders cost $25 per month in most cases. You can use free website builders too, but they restrict your facilities by a lot. In addition, the storage and bandwidth option can be widely different, so you have to carefully read through the details before you settle on a free one. Among the free ones, Wix appears to have the most generous attitude.

Choose A Template

Once you find the perfect website builder for your website, you will receive a range of website templates to choose from. These templates are based on various professions, such as musicians and photographers.

Depending on the template, the color scheme can be dark or light, have large or small fonts, etc. As this is just a baseline, you can adjust and change it as much as you want. Your template might have pages as part of the setup, or you can add new ones. You will get your selection of widgets if you add a map, contact form, etc.

Some site builders don’t allow you to move widgets from a particular place, while others give you complete freedom.

It is a matter of playing with the themes, menu, header, fonts, plugins, and tools.

Even if you’re particularly bad with technology, you should be able to make some progress. Some website builders also have forums dedicated to discussion on website building, videos, and FAQs to make it as easy for you as possible.

Final Thoughts

Website builders are god-sent for first-time website owners. However, some of us are entirely unprepared for technology, and all the streamlined software in the world can’t help us with it. A website creation agency can run your website, but there are many willing to teach you the tricks while collaborating with you. So if you want a service like that, then come have a chat with us!

How To Get Started On Instagram And Facebook advertisement

Facebook’s 2.91 billion and Instagram’s 2 billion monthly worldwide user base makes both platforms extremely valuable for the growth of small businesses. Canada alone hosts 27.35 million Facebook and 17 million Instagram users. So, how do you make the most out of these booming platforms?

The unapproachable target audience through organic means can be reached via Instagram advertising. Instagram’s affiliation with Meta(owner of Facebook) also allows seamless crafting and running of the ad campaign. If you are unsure how to get started, we’re happy to provide the initial steps. However, as it’s ultimately more complicated than authorizing an ad campaign, you might want to hire a marketing company such as GOYOU Branding to take care of the rest.

Getting Started On Instagram And Facebook Advertisement

Connecting Facebook and Instagram Page

The first issue to address is whether your Instagram and Facebook page is connected. While you can run ads on both platforms individually, you can easily cross-post by joining the accounts.

If you feel an ad is more appropriate for Facebook rather than Instagram, Facebook advertising policies allow you to disable posting on a single platform as and when needed.

To connect both pages:

• On Instagram, tap on Edit Profile.

• Select Page located under Public business information.

• If you have an existing Facebook business page, choose to Connect a current page.

• If you don’t, select Create Facebook page. Follow the steps listed to create the said page.

• Select Done, and you are actually done!

Types Of Instagram And Facebook Advertisement

There are primarily three types of Instagram advertisement templates you can follow. These can also be run on Facebook and social media in general:

• Static ad with a particular image, an USP and a CTA.

• GIF ad with visually captivating moving images to stop scrolling.

• Carousel ad with multiple products listed one after the other with accompanying images.

Running Facebook and Instagram Ad

To run a successful ad campaign, you need to head over to Meta Business Suite, which used to be Facebook Business Suite. Scroll down through the options on the left of the page until you find More tools and select them. The first option you see and will choose will be Ads Manager.

It’s pretty simple afterward. The steps go:

• Click on the green Create button on the left of the page.

• Read through the objective options and choose the one that matches yours.

• Name your campaign and click on Continue.

• Set the daily budget and the target audience under their respective fields.

• Scroll down to Placements.

• Select Manual Placements.

• You can customize exactly where the ads should appear now. For example, maybe the ad is better suited for Instagram and Facebook stories than Facebook Video feeds.

• Click on Next to create the actual ad.

Design your ad following the instructions laid down by Meta. Once done, you can submit the ad for review. They will check if your ad complies with Facebook’s advertising policy. Once confirmed, your ad will begin running.

This could take days, so you have to practice patience and check the status from time to time.

Final Thoughts

To get a good idea of the kind of advertisements you want to run, take a good look at Instagram advertising examples you encounter while scrolling. If you find yourself stumped on creating an eye-catching ad, you might want to employ a branding company such as GoYou Branding, specializing in those.

Some people also struggle with setting a budget and choosing the purpose of their campaign, all of which can be uncovered by a deep discussion with a branding company determined to help you.