How To Use Influencer Marketing For Your Business?

Influencer marketing is the next hottest narrative for marketing. And with good reason — campaigns have shown some impressive results for brands

An Influencer marketing agency such as GOYOU Branding can show you how to take advantage of this new form of online marketing to drive traffic and trust for your business. In the meantime, you can stand to learn a little more about the subject to understand what you’re getting into.

How To Use Influencer Marketing For Business

Influencers are brands on their own. They are elevated to somewhat celebrity status, yet their following didn’t come through the traditional means such as television or radio. Instead, their following is built on the purposeful content they upload on social media, along with their charisma.

These people aren’t exactly famous. However, they have a status in the genre they produce content in and a loyal group of the following who are likely to buy products or services they endorse. It works in the same way as celebrity endorsement does; only the target audience is much more customized than what one focuses on in a television advertisement.

It is better to rely on a marketing company for a proper influencer marketing strategy. However, here’s how you can DIY it:

Research Your Influencer

First, decide on the platform you want to hire an influencer for. For example, if you sell fashion products, you should look into Youtube and Instagram influencers. You need to look into the Twitch and Discord world for a gaming business.

Depending on your budget, you can afford a celebrity-level influencer or should you opt for a micro-influencer. Your ROI from this should also be a considerable factor. If the ROI doesn’t surpass the budget spent on an influencer, the venture would be a failure.

Additionally, research the content usually posted by the influencer and see if it matches your brand tone and target audience.

The Goal Of The Campaign

Exactly why do you need an influencer marketing strategy? Whichever influencer you decide to hire, remember that they have a specific audience. Is that the audience you want to buy your products? Are you expanding into that audience pool, or is that your existing audience?

Influencers have a much more personal way of connecting with their audience. You don’t want your product plug-in to come across as unnatural, nor would the influencer. So, have a clear message and script ready for how you want the content to be. At the same time, let your influencer have a creative hold on the content.

Influencer marketing is always a collaboration between the brand and the influencer. This is not a boss-employee relationship but that of equals. The decision on the content and goal should also be made equally.

Finding Influencers

Once you have the notes on goal, ROI, and the type of influencer you want, you need to find said influencer now. You can use influencer marketing platforms, marketing agencies with an influencer base such as GoYou Branding, or an influencer analytical tool you can employ.

Track Your Results

Once you have the influencer of your dreams, you should determine the campaign's end date. In between, you can track the progress. If it works out well, you can extend the campaign or try a different method.

Final Thoughts

As you can see, influencer marketing is a lot of work. Instead of creating an influencer marketing strategy for your business, it is easier to hand it over to an agency. Not only would they make a plan, but they would also find your influencers, content goals, and content delivery.

Social Media Marketing Strategy For Small Businesses In 2022

Social Media Marketing Strategy

You need a solid social media marketing strategy for your business to thrive in 2022. A viral post can change the course of a business. If that isn’t possible, consistent posts and exposure to your target audience keep the company afloat at the least and a steady stream of side income anyhow.

A social media marketing agency such as GoYou Branding can help you draw up a concise plan. Meanwhile, you can do a couple of things to make it easier for them.

Form A Loose Plan

Even if your plan isn’t fleshed out, your social media manager will have a good idea of what you want to gain from this venture. Then, they can sort out what is and isn’t possible and create a concrete plan instead.

You should have realistic, achievable goals for your business through social media. This usually means:

• Increasing brand awareness.

• Maintaining your social media presence and reaching out to a new demographic.

• Turning lead into sales.

• Creating content that boosts engagement to retain customers.

• Driving traffic to your product or service website.

Next, you should know who your target audience is. Your ideal customer is usually likely to need the service you’re selling. In the same way, for GoYou Branding, the target customers would be brands and businesses who either don’t understand the internet games or don’t have enough time to play them.

Then, it’s a matter of figuring out the social media apps this particular set of target customers is likely to use. The social media marketing agency you hire can do any further research.

Create Engaging Content

None of the planning is useful if you fail to create eye-catching content. However, as long as you know your brand identity, goals, and target audience, you should have a vague idea of the kind of content you want to post.

Whatever you do, you should stick to a theme. Brand identity is often profoundly entangled with the brand’s content. Sometimes, the tone is so consistent that you know it’s from a particular brand before checking the name. If you can light it up with humour, even better.

Memes always do well, and short videos seem to be the new trend. So while planning your marketing strategy, you can not miss out on those.

Timely Posting

You don’t have to post every day. But you do have to post at a particular time. So your followers know when to expect you this way.

Try researching the best time your target audience is likely to be online. You can think of it as the optimal time to post. Once you do, you should also be around to engage with your audience afterwards.

Analyze

Now would be the time to look at your social media platforms and inspect what is and isn’t working. If memes are doing well, you can improve them or do away with them, and so on. If reels seem to catch more attention, you can place more effort into creating them.

Then, you can see the engagement level in relation to sales. If it’s high, you can try making it higher. If not, well, you have to come up with a new content strategy.

Final Thoughts

When you are already running a small business, coming up with a social media strategy on top of everything else can be overwhelming. It is best to hand the task over to a trusted brand, who will return your confidence with results and analysis reports. Hit up GoYou Branding to understand how this works over coffee

What Are The Types Of Content Creation?

As a digital content creator, your marketing strategy involves several factors. First, you have to consider the type of content you are producing and where you will be updating said content. The platform determines how you will market your content.

Let’s take a look at the different types of content creation and how they change depending on the goal.

Social Media Content Creation

Any good digital content specialist will attest that the goal of social media content creation is to go viral. Therefore, the bigger audience you can reach with your branding video, the bigger the conversion rate.

Yet, the lifespan of a social media post is decidedly short. For sites like Instagram, it’s a wonder if a picture post is circulated for more than three days. Short-form videos have a longer lifespan, but they still tend to wither away quickly.

So, when someone says you have to create attention-grabbing online content, you honestly do. You also get mere seconds dedicated to your post, between which the target audience decides if they want to pay a closer look or scroll past.

Social media sites are more visual-based, with only sites like Twitter providing more emphasis on words instead. As a result, you have to be generous and methodical with your hashtag use. Some sites have begun incorporating SEO functions, too.

For branding, social media content acts as a promotion tool on the best of days. Your customers may learn about your website, a new product, or a book launch when they stumble upon your page.

SEO Content Creation

SEO content creation is almost always centred around websites, regular news blogs, or eCommerce. We create blog posts, articles, infographics, and videos where a couple of keywords are sprinkled generously.

And you have to dedicate a massive amount of research to these keywords. The algorithm won’t just rank any post with the keywords. The search engine crawlers will consider the location, keyword density, quality of the post, and a couple of other things before your post shows up on the first page of search engine pages. This is merely a B2C sales situation.

For B2B content, SEO optimization has to be based on the buyer’s intent and the information they are looking for. Your content should set you apart from your competitors in this case.

Proper headings, image captions, and alternative tags also help in that quest.

Landing Page Content Creation

While this still falls under SEO content creation, landing page content is different from blog post content in the sense this is the page a potential buyer surveys. After they reach your page through a search or from a social media post, the landing page determines if they are going to stay and check your product or service.

For example, when you go to GoYou Branding’s landing page, you get a clear idea of our service and courses. You know you can rely on us to take over your business’s branding, content planning, and online promotion strategy. You know what our mission statement is, as do you have a clear picture of where to check our portfolio and client testimonials.

The landing page content is about creating SEO content emphasizing images and videos. You provide clear instructors and ease of access to your customers so they can buy a product or have a chat about a service.

Final Thoughts

While there are several types of content, the primary purposes can be categorized into three, as shown here. If you need help with any branch of this, GoYou Branding is happy to provide our services. Please fill out the contact form to discuss your branding prospects with us.