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One of the mobile marketing effects is reaching customers based on a specific location. However, it’s not simple SEO where people searching about a shop or service get results based on the area. In 2020, mobile accounted for 68.1% of all website visits. Mobile overwhelmingly dominates the web browsing statistics. In cases where it doesn’t, it still has a 50% share in the least. No one’s going to power on their laptop for online shopping when they can download the website from the App Store or go to the mobile version of the website on Chrome.

Mobile marketing is essential for your business because if you get it right, you have access to a new wave of customers.

Importance and Benefits of Mobile Marketing

Good for Search Ranking

Google leans more toward the result of mobile search ranking rather than desktop searches. Therefore, if you do your SEO strategy for mobile correctly, the mobile version of your website is likely to show up first on respective keywords.

Search engines also take in the user interface of a website to determine whether it should rank high or not. The mobile version of the website has to be smooth for this to work.

SMS Marketing

Similar to email marketing, SMS marketing helps you reach new customers and retain the old ones. By sending discounts and offering notifications directly to your customer's inbox, you have their instant attention during major shopping events.

For Physical Stores

Even if you own a physical shop, you can benefit from mobile marketing strategies such as saving your customer’s numbers with permission to update them on new products and discounts.

Some stores use QR codes customers can scan to get quick, relevant information without talking to anyone.

Location Specific Advertisements

We’re talking about geo-fencing. We’re never without our smartphones, and some people keep their location services on at all times. Geo-fencing allows you to send alerts and discount offers to potential customers when they enter a specific location.

Some businesses set fences around their business while others do it around their competitor’s area to one-up them. The mobile marketing effects can carry your business for a long time.

Cost-effective Social Media Advertising

When customers click on an ad from their smartphone, it costs you 24% less than it would have on a desktop. Even SMS marketing doesn’t cost you much. The advertisement campaign has to be simplistic as it’s for a small screen and has to fit in it. You can add to the point information that catches your customer’s attention.

Not to mention ads have the potential to go viral on social media platforms such as Facebook and Instagram. You can also create organically viral content for social media sites to drive customer engagement for your business without spending a penny.

Final Thoughts

Mobile marketing is vital for your business because of its huge reach worldwide. The right mobile marketing strategy is affordable but with a huge ROI. GoYou Branding can take care of every part of your mobile marketing campaign, from social media services to app-based marketing.

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You can’t build a website for your business and neglect Search Engine Optimization. Even if you already have a loyal line of customers who would visit your website with plenty of shares on social media to make the website popular, ignoring SEO marketing would be a key mistake. The initial hubbub isn’t going to last forever, nor is it going to bring you new ones.

So, whether you are a small or big online business, you need to hire an SEO agency or learn the tricks yourself. One thing is for sure; your business can’t reach its full potential without SEO.

Why You Need SEO For Your Business

Organic Search Drives The Majority Of Website Traffic

8.5 billion daily searches are conducted worldwide on Google. While Google overpowers all search engines, the niche market still finds some uses in Bing, Yahoo, and other search engines.

Yet, Google’s apparent dominance in market share naturally makes it the center of focus. The second biggest search engine happens to be YouTube, which also belongs to Google, and the largest global email provide is also said company.

So, SEO business formulates its content around Google, hoping to rank one on organic searches. As a result, you’re likely to reach triple the number of people through organic search rank than social media. Not to mention social media relies on SEO these days too.

Understanding Customer Intent

SEO analysis gives us a clear indication of what your target customer seeks. Their search intent shows us the product or service they require. This allows you to create items tailored to their need.

Builds Trust And Credibility

Isn’t that the goal of any business? To have your customer trust your product or service enough that they buy every item you put out without question?

Anything that ranks on Google’s first-page gains the trust of the browser. Only, this authority is hard to build, and you need to follow the E-A-T guidelines by Google to achieve it.

Better User Experience

Google isn’t just looking at the informational value you provide to determine your ranking anymore. Instead, it considers how comfortable your website is to browse on the web and mobile. As a result, your SEO audit score turns up well, which means the customer user experience is also good. A customer that feels your website is easy to browse is sure to return.

It’s Inexpensive

While hiring an SEO analyst might cost you some, it’s still inexpensive compared to advertising. Not to mention the ROI far outweighs the investment.

Local SEO

SEO allows you to target your customers at a personal and local level. You can gain people’s attention in specific regions, gain backlinks from particular places, and list your business locally to show up in searches.

SEO Is Here To Stay

As long as the digital world exists, so will SEO. It’s an effective system built by tech companies, and it’s not going to disappear any time soon. So isn’t it better to make the best use of it instead of ignoring all the benefits you can reap from it? There’s no loss to be had by focusing on it, but vice versa is true.

Final Thoughts

SEO requires attention to detail, a marketeer’s mindset, and an affinity for research. However, even understanding what it is might not equip you to conduct it. That’s where marketing and branding companies such as GoYou Branding can provide a solution. After all, you ended up here through SEO, did you not?

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Updated: Jun 3, 2022

email marketing
email marketing

There are plenty of people who don’t use social media. Some might be on Facebook but skips out on Insta and found it on Pinterest instead. Do you know what all these people have in common? An email-id.

Any email marketing analyst will tell you Facebook’s 2.91 billion, Instagram’s 1 billion monthly users, and Twitter’s 206 million daily users still fall startlingly short in front of 4.1 billion email users as of 2021.

A growing online business can’t dream about ignoring this super personal medium. If not to target new customers, you need email to retain the interest of the previous ones. You can either hire an email marketing specialist or become one.

Begin Your Email Marketing Journey

Lay Down Your Goals

As with any venture, having a solid list of goals is essential. It determines all the future actions you’ll have to take to achieve those.

Do you want to gain new customers? Do you like old customers to buy a new product? Is there an event you’re hoping to have attendees for in the near future, convinced you can turn them into customers when they turn up? Do you want to host a webinar to get the interested party for a service?

Establish the firm lines of your goals, so your campaign doesn’t stray from them.

Create An Email List

People use all kinds of methods to build a list. Let’s see the top used ones:

  • Import the contact of your old customers into an email marketing tool of your choice.

  • Keep a sign-up form ready on your website that pops up whenever a new customer visits. Rather than a simple subscription, a newsletter works best as customers might be interested in future events and products by your brand.

  • Share the form on social media, where you might have a substantial following.

  • Offer discounts in exchange for sign-up. Your customer is likely to leave behind their email and make that purchase when they perceive they’re being treated well.

You can purchase an email list, but it’s better not to. Targeted email ads are likely to end up in the spam folder or ignored with irritation swirling.

Instead, appeal to customers to join your email list by keeping the option available at the header, slider, and end of your blog post on your website.

Decide On Your Mode Of Email Campaign

This mainly depends on the goals you established for your campaign. Primarily, these are the campaigns you can opt for:

  • Sending Newsletters, which are informational content sent once a month to keep your brand fresh in the minds of your customers.

  • A discount offer campaign was created with the single goal of resulting in a purchase.

  • An announcement campaign meant to showcase a new service or product added to your rotation.

  • A campaign details an event related to your brand, encouraging customers to show up.

Create The Email

This requires tremendous research on your target audience and easy-to-read content structure with visual aids. Personalized content works better, with customers feeling particular about the brand’s attention to detail.

This is the tricky, creative part. If you feel confident about composing the perfect campaign email, go ahead. Otherwise, there are plenty of candidates for email marketing jobs.

Analyze The Results

Use Google Analytics or a similar tool to examine the result of your campaign. It allows you to determine the success of your email composition and gives you an idea of how to do better.

Key metrics to focus on for your email marketing campaign:

  • Click-Through Rate (CTR)

  • Bounce rate.

  • Spam delegation.

  • Unsubscribe rate.

  • Unique open rate.

  • Unopened.

  • Shares.

Final Thoughts

The 2015 DMA study claims email’s ROI happens to be a sweet $38 for every $1 invested. So, if you don’t manage to get your email marketing campaign running while operating your business, don’t hesitate to call in an email marketing specialist such as GOYOU Branding.

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