5 Reasons You Should Create A Video Marketing Strategy
Updated: Jun 3
Think of the number of small businesses that have blown up in the past few months due to short viral videos on TikTok and Instagram reels. In the same way, movies will always be the most easily marketable form of media. Videos in all forms are quick to catch our attention, especially with the introduction of AR, 360-degree videos, and live streams.
As of now, at least 82% of businesses have realized the importance of video marketing strategy. If you don’t join the statistics soon, you’ll be left behind.
5 Reasons To Create A Video Marketing Strategy
Video Improves SEO
According to Moovly, you have a 53% higher chance of showing up on searches by simply having a video on your website. Because videos make customers curious enough to scroll the site for a longer period of time, it signals credibility to search engines. You don’t have to create a video of your own, but even embedding YouTube content can do the trick.
However, more power to you if you create your own. Even video content can be optimized for search since the crawlers can analyze moving images and sound. Make an interesting video with an accurate description and title. Don’t forget a CTA. Focus on YouTube because Google loves ranking its sites.
Mobile Users Love Videos
A large percentage of the video marketing audience coincides with mobile users. This brings back to the 1 billion monthly users you have on TikTok, which is entirely a video marketing platform. According to YouTube reports, mobile users rise by 100% on the platform every year.
While people are commuting or even lying on their bed, watching videos to pass time is easier. If they come across a video ad from your brand, they’re 1.4 times more likely to pay attention.
Video Converts Better
When customers come across your product videos, they have a clear picture of what you’re offering. While the descriptions you provide help, the visual aid sells it to them. One study suggests that 74% of the users who saw a video explaining a product or service ended up buying it at one point or another.