The Future of Social Media Marketing
With over 63% of the world’s population having access to the internet today, the use of social media has boomed like anything. Businesses have leveraged this boom to market their brands on social media. There are plenty of social media marketing trends going about around us. Often, we don’t even realize that the content we see on our screens is a marketing effort.
Social media marketing now revolves around influencer marketing, augmented reality and creating crisp, snackable content. How will it fare in the future? Keep reading to find out about our predictions for social media marketing.
Benefits of Social Media Marketing
Without a doubt, more and more businesses are turning towards social media for marketing their brands. Why is social media marketing so desirable?
#1 Build brand awareness
Consumers trust the products they’ve heard of and recognize over unknown brands. Social media marketing will help you become a familiar name amongst your target audience, even if they keep mindlessly scrolling through your content.
#2 Understand what your consumers need
The comments or conversations your consumers have over the content you put out on social media can give you a good idea of what they are looking for in your product. Consumer feedback is a must for any business to thrive and this is a sure-shot way of figuring out how to improve your product.
#3 Customer service on the go
When customer service chatbots and calls fail, people often turn to social media to get instant replies to their queries from brands. This way, you can provide your consumers with responsive customer service, giving them a positive experience.
Predictions for Social Media Marketing
What will social media marketing look like in the near future?
#1 Videos will rule
74% of consumers in the US prefer watching videos over reading text. Even while considering videos, vertical videos are becoming more of a standard format these days. With TikTok and Instagram reels becoming more popular than ever, more video content is on the way.
#2 Real-life marketing trends
Using billboards and placards to engage consumers and then popularizing their activities on social media has been an emerging trend. By doing so, brands are directly able to involve their consumers in their marketing efforts and manage to be remembered for a long time.
#3 Creators and influencers will have to stand out
It’s true that anyone can become an influencer. But the rise in the number of influencers on social media makes us wonder if everyone is becoming an influencer. In that case, creators will have to put out content that makes them stand apart and really push themselves to put some unique content on our plates.
It is no doubt that social media is a budget-friendly and effective option to promote your business. With social media marketing trends evolving rapidly, keeping track of it consistently and growing your reach sounds difficult. But once done right, it’s going to be very rewarding for your brand.