Here's Why You Should Build a Career in Digital Marketing in Canada



If you are technology savvy with a marketeer’s mind, there’s every reason why you should have a career in digital marketing in Canada. Digital marketing is shaping itself to be a booming industry all over the world. The digital marketing statistics in Canada are promising, too, with an average yearly salary of $52,408. In addition, there’s a 90% increase in internet activity in the country, which means the profession will only continue to grow.


If you need a little more convincing on why you should begin your digital marketing journey, let’s look at other benefits.


4 Reasons You Should Have A Career In Digital Marketing


Quick Employment

The thing about digital marketing is that once you know the basics, you can look for employment. You don’t need to spend years on a degree. The courses you find will range from 40 weeks to full diploma courses.


Lots of employees start from a low position in a digital marketing company, gain experience on the job and quickly make their way up.


Upward Trajectory

Though you may begin from a lower position, you can quickly make your way up as you succeed in the projects you take up. The benefit of digital marketing is that you can go from Senior Digital Marketer to Chief Marketing Officer.


Freelance Work

You don’t necessarily have to join an agency. Instead, you can become a freelance digital marketer, jumping from project to project and working from home full time if you want.


You will have plenty of short- and long-term contracts if you can show proof of your experience to your clients.


Technology and Creativity

Marketing has always been the middle ground between science and arts. Digital marketing is no different.


You will love digital marketing if you are a creative thinker with a knack for finding solutions for different situations.


There is a lot of technical side to digital marketing, and if you enjoy looking at numbers, you should feel at home here.


Good Pay

A digital marketer in Vancouver earns about CAD $63,904 annually. This is good base pay, but the opportunities to grow in digital marketing make it sweeter. The high tier gets a pay of $102K.


You can earn even more if you have an agency of your own or do freelance work. As you are free from a boss above yours, you can earn directly from your clients. The goal is to be great at your career first, and then you can relax for years to come.


Final Thoughts

Even if you aren’t planning on becoming a digital marketeer, you should learn the basics of digital marketing. If you’re going to have a business in this day and age, you need an online store, even if you have a physical one. You also need to know how to market your online store for more reach and customers. Of course, you can always hire digital marketing companies such as GoYou Branding to smooth things.



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