Updated: Jul 18, 2022
It is true that businesses can’t survive without digital marketing these days. You especially need digital marketing for start-up businesses. So let’s take a look at how digital marketing can help your business.
5 Reasons Digital Marketing Is Important For Business
88.5% of Canadians use their mobile devices to access the internet. This is the target market you could influence into buying your products if you invest in digital marketing. You can use Email, texts, social media posts, and all these aspects of digital marketing to reach over 80% of the Canadian population.
A start-up business doesn’t have a strong history. There is nothing beyond your unrecognizable company logo. People aren’t going to buy products or services from you if they can’t trust you. Digital marketing helps you establish authority in the market. Even the most unknown brands can gather many customers with the right digital marketing strategies.
Low Cost With Flexibility
Banner ads, YouTube ads, etc., are all part of digital marketing. Almost all marketing strategies you apply on the internet can be grouped under digital marketing. It offers a lot of flexibility for you to try different methods to reach out to a new audience. More importantly, you can test these methods at a low cost without losing a massive amount of your business capital.
It is certainly cheaper than commercial ads on television.
One of the biggest digital marketing advantages and disadvantages is you can consider direct interaction on both sides. For example, through digital marketing, you can reply to messages, emails, texts, and replies on social media posts from customers.
You have a direct channel for conversing with them. You can get their feedback on their likes and dislikes of your product. Furthermore, you can assure them how you will incorporate changes according to their complaints.
The disadvantage lies in the fastness of the communication process. It can lead to misspeaking and misunderstanding. This is where you hire social media managers such as GoYou Branding to ensure nothing untoward is sent.
How do you know what to consider in digital marketing among the plethora of strategies? Well, you try and test a method first. Then, you inspect statistic reports, target demographic reaction, successful customer conversion, and so on.
Digital marketing is a great way to see which product is working, what leads to a purchase, and which ad gains the attention of new potential customers. Then, you can identify the mistakes and make changes. Similarly, you can understand which methods are a hit and double down on them.
If you can’t figure out how to begin your digital marketing journey for your start-up, now is a good time to get a cup of coffee with GoYou Branding. Their portfolio ranges from photoshoots for Instagram reach through influencers to web design and rebranding. Your business with them will also involve learning tips and tricks of digital marketing so you can take care of your business on your own in the future.